25% of all Photos Shot on Mobile Phones!
The NPD Group released a report that consumers take more than a quarter of their pictures and videos using a smart phone. What’s funny is that I would expect it to be much higher than this. Who carries a phone around anymore? I remember how cool Polaroids were – at $10 a cartridge, you could take 10 instant photos. The quality was complete crap, but they were instant! Now, smartphones are used to shoot HD-quality images, and videos. Amazing stuff but I bet if they checked their numbers, the percentage would be much, much higher that what was reported.
Source: The NPD Group/Imaging Confluence Study 2011