Google Expands Site Links – New SEO
Google has expanded its site links to include as many as 12 links on brand or website related searches, each with a small snippet of text. For example, Googling Fox Broadcasting brings these results:
This is substantially more information than the old way that the big G used to display links to navigate a website. Google selects these links by algorithm and you can’t specify them yourself – all you can do is prevent specific links from appearing for 90 days. It will be interesting to see how the SEO world responds in optimizing for site links – which pages to display and what snippet should appear below each link.